Biography
Visionary Creator and Innovator in Music and Media
Geoff infuses creative tasks with expertise, dedication and insight to deliver on every unique vision.
Geoff Shell is a multifaceted artist, entrepreneur, and visionary creator who seamlessly blends his passions for music, media, and technology. As the founder and principal of MODAL MEDIA GROUP, Geoff leads a dynamic branding, web design, and video production agency based in San Marcos, California. His holistic approach to digital presence and audience engagement has made him a sought-after expert for brands and businesses looking to grow and connect more deeply with their audiences.
With a foundation in music from Berklee College of Music, Geoff's expertise extends beyond traditional web development. As GEOFF SHELL MUSIC, he has mentored numerous students in piano, bass, and guitar, renowned for his ability to teach by ear and adapt to student requests. His musical journey includes collaborations with esteemed artists, performances at prestigious venues, and composing for various media, including the full-length musical CLARA AND THE BEEF, inspired by the iconic 1984 Wendy's TV commercial.
Geoff's storytelling prowess is equally notable behind the camera. As the driving force behind GEOFF SHELL PRODUCTIONS, he has created long-form documentary interviews for distinguished professionals, preserving their legacies through meticulously crafted video archives. His innovative use of YouTube marketing and strategic content tagging has enabled clients to share their stories in a compelling, accessible format.
In addition to his professional endeavors, Geoff is the creative director of RAD UNIVERSE, a retro 80s/90s-inspired brand under which he produces synthwave music and video content. His unique approach to archiving retro TV commercials and found footage from his youth has garnered a dedicated following, amassing over three million views on YouTube. This platform has become a vibrant space for storytelling, video remixes, and original music, reflecting Geoff's deep-rooted passion for the nostalgia of the VHS era.
Geoff's diverse talents and innovative spirit also extend to ROOTED CULTURIST, a brand and community he co-founded. Rooted Culturist is dedicated to fostering personal growth, building meaningful connections, and promoting social impact through events, content, and branded products. Geoff's commitment to community and sustainable practices is evident in his efforts to inspire individuals to nurture relationships and create positive change.
Geoff Shell's multifaceted career, marked by creativity, innovation, and a commitment to excellence, positions him as a leader in the intersections of music, media, and technology. Whether through teaching, producing, or storytelling, Geoff continues to empower and inspire those around him, leaving a lasting impact on every project he undertakes.
