Rad Universe – "Weighed Down And Dirty" (Official Video)
🚀🎵🕰️ Brace yourselves for a journey through time, sound, and the mesmerizing aesthetics of nostalgia as Rad Universe unveils "Weighed Down And Dirty"
📝 ABOUT:
Aptly named after a memorable line from an 80s hair product commercial, "Weighed Down And Dirty" takes you on a sonic and visual adventure. This masterful creation combines an evocative instrumental track with a stunning video mashup, marrying the sounds of hip hop with the whimsical allure of 80s and 90s television commercials.
🌌 THE JOURNEY:
In 2010, Rad Universe and Josh Rosen embarked on a creative journey that birthed the original instrumental track, then titled "Entrepreneur." The collaboration was pure magic, with Rad providing the chords and bassline, and Josh adding an array of beats, arrangement and other experimental techniques, like chopping audio into random chunks. It was an organic, fun collaboration that birthed the main melody.
But, life had other plans, and the project sat on the shelf, waiting for the right moment. It wasn't until August 2023, over a decade later, that Rad rediscovered it. During a period of personal transformation and newfound sobriety, he saw the project in a new light.
With fresh perspective, Rad Universe meticulously fine-tuned the music track and resumed editing the video where he had left off. The result is a surreal masterpiece, where what may seem like a drug-induced trip carries an anti-drug message. It's a testament to the power of rebirth, creativity, and completing the journey.
📼 SOURCES:
To craft this extraordinary video, Rad Universe dug into a treasure trove of vintage TV commercials. Here's an alphabetical list of the sources that inspired the visuals:
ABC 20/20 "How To Stop Smoking" 1990
Clairol Ultress Blond - 1989 Commercial
Colgate Junior Superstars 1989
Complements Contact Lenses - 1990 Com...
Dark & Lovely 1986
Jhirmack Salon Secrets
My Little Pony & Friends On Fox 32 Su...
Stiff Stuff "The Stuff That Works" - ...
Thinking Of Getting High "Empty Pool"...
This Is Your Brain On Drugs - 1995 Co...
🎶 LISTEN TO THE INSTRUMENTAL TRACK:
SPOTIFY → https://open.spotify.com/track/4g2Huk...
APPLE MUSIC → https://music.apple.com/us/album/weig...
YOUTUBE MUSIC → Weighed Down And Dirty