Geoff Shell

Artist, Musician & Creative Director

Geoff Shell is the founder of:

Modal Media Group | Geoff Shell Music | Rad Universe

&

composer / co-author of:

♪♪♪ CLARA AND THE BEEF ♪♪♪

A musical about Clara Peller, the "Where's The Beef?" lady.

BIOGRAPHY

Photo © 2016 by Geoff Shell, Inc. and is licensed under CC BY 4.0

Geoff Shell the person is an artist, musician and creative director who has worked as a film composer, concert music composer, songwriter, conductor, music producer, multi-instrumentalist (piano, guitar & bass), performer, recording artist, voiceover artist, music educator, artist-in-residence, film director, video producer, editor, camera operator, brand designer, website designer, social media specialist and digital marketing expert.

Geoff Shell the business (Geoff Shell, Inc.) is a privately held corporation that does business as Modal Media Group, Geoff Shell Music and Rad Universe.

As the founder and president of Modal Media Group, Geoff oversees a team of branding experts who specialize in logo design, websites, social media, email marketing, photography and video production. These and other creative services offered by Modal Media Group are based on Geoff's experience in marketing Geoff Shell Music and the numerous bands he has played with successfully over the years.

As Geoff Shell Music, Geoff has played bass and/or recorded with Polarcode, Chicago Afrobeat ProjectJosh Nelson Project and Handler. He has appeared on ABC’s Windy City Live as a music expert, published music licensed by TNT, MTV2 and E! television networks, composed original music for feature & short films including an official Sundance Festival entry, composed numerous concert works for school band programs, co-produced music used by the Chicago Tribune in a pro-literacy flashmob event and has performed & recorded with master drummer/co-founder of the afrobeat genre of music, Tony Allen. Geoff is also a passionate music educator who has mentored dozens of kids, teenagers & adults on developing and improving their overall music skills through instrumental lessons, clinics and artist-residencies.

As Rad Universe, Geoff is a creative director, synthwave music producer, remix artist, VHS collector, retro gaming enthusiast, music video editor and master archiver of 1980's & 1990's culture. As a brand, Rad Universe represents "all things rad" from this particular time period. Rad Universe hosts live events in affiliation with Modal Media Group, runs a successful "outrun" blog at raduniverse.tumblr.com and edits/produces content for the YouTube channel that started it all, now filled with hundreds of retro TV commercials and music video mashups.

Geoff got his start working as a composer & sound designer for the Groovy Music Series published by Sibelius Software (Avid) after graduating from Berklee College Of Music magna cum laude in 2004. He cut his teeth scoring indie films and composing concert music, then became a producer and creative director of educational arts content for MashPlant Studio.

Geoff is currently working on a musical theater project about Clara Peller, the "Where's The Beef?" lady from the famous 1984 Wendy's commercial in collaboration with her daughter, Marlene Necheles. Geoff is also working on an ongoing documentary film about the evolution of the musical and stories about Clara and the Wendy's ad.

Geoff resides in Evanston, Illinois with his fiancé, Jessica Lynn Harris, their daughter, Kaydence Chloe, and their two cats, Sage and Kaiyenne.


MUSIC EDUCATION

CHILDHOOD (1987-2000)

PIANO (Suzuki Method)
Studied with Jan Bergman
1987-1997

STRING BASS (Orchestra)
Studied with Susan Silverstone and Charles Emmons
1991-1996 / 1999-2000

ELECTRIC BASS (Jazz Band)
Studied with Susan Silverstone, Toni Slepak, Nick Valenziano, Daniel Brame and Paul Merar
1992-2000

COMPOSITION (Music Theory)
Studied with Daniel Brame
1999-2000

BERKLEE COLLEGE OF MUSIC (2000-2004)

ELECTRIC BASS (Various)
Studied with Bruce Gertz, Dave Buda, Joe Santerre and Oscar Stagnarro
2000-2003

COMPOSITION (Various)
Studied with Andrew List, Marti Epstein, Greg Fritze and Tom McGah
2001-2004

FILM SCORING (Various)
Studied with Richard Davis, Eric Reasoner, Jon Kline and Sheldon Mirowitz
2002-2004


BANDS

CHILDHOOD (1994-2000)

THORNGATE
With Jeremy Banoff, Daniel Marakis & Pres Maxson
1994

GRIMACE
With Jason Forman, Brian Korey and Justin Osher
1997-1998

S.T.U.N.T.S. BAND
With Michael Perlovsky, Brian Korey and Brian Gilmanov
1999

SHELLGAME
With Joe Darnaby, Logan Jacobs and Abbe Magid
2000

BERKLEE COLLEGE OF MUSIC (2003-2004)

MACK PRICE QUARTET
With Patrick "Mack" Price, Jordan Teitelbaum, Brian Hamilton and Adam Platt
2003-2004

CHICAGO & BEYOND (2005-PRESENT)

THE BURNING PINES
With Jared Rabin, Jordan Kozer, Julie Nichols, Joe Darnaby and Stefan Czestokowski
2005-2006

B'NAI TIKVAH T'FILLAH BAND
With Jared Rabin, Steve Yastrow, Chuck Rosenberg, Rachael Rosenberg, Steve Levin, Anita Silvert, Holly Aaronson, Packy Lundholm, Noah Plotkin, Hery Chulef, and more...
2006-PRESENT

BJBE T'FILLAH BAND
With Steve Yastrow, Chuck Rosenberg, Rachael Rosenberg, Levi Yastrow, Shimon Levi, Tracy Friend, Andy Dennon, Margo Schwartz-Newton, and more...
2006-PRESENT

THE HUE
With Marcus Rezak, Jared Rabin and Brian Gilmanov
2007-2008

BABAGAGE
With Noah Plotkin, Dani Rabin and Danny Markovitch
2008

LIQUID BEAT ALLSTARS
With Matt Weis, Sam Fullerton, Ricardo Gonzalez, Mickey Kellerman, Greg Spero, Makaya McCraven, Allie Kral, Angelo Garcia, Garrick Smith, Drew Littel, Darren Heitz, Noah Plotkin, and more...
2008-2010

JOSH ROSEN AND FRIENDS
With Josh Rosen, Brad Butterworth, Chris Joye and Rob Dicke
2009

LEIGH EVIN MCCULLOUGH AND THE LOW DOWN
With Leigh Evin McCullough, Ricardo Gonzalez and Noah Plotkin
2009-2014

CHICAGO AFROBEAT PROJECT
With Ricardo Gonzalez, Kevin Ford, David Glines, Danjuma Gaskin, Angelo Garcia, Garrick Smith, Jason Smart, Antar Jackson (Squair Blaq), Mark Thompson, Justin Boyd, Ugochi, Tony Allen, and more...
2010-2014

POLARCODE
With Eric Stang, Mario Cerutti and Rob Knapik
2011-2014

JOSH NELSON PROJECT
With Josh Nelson and Joe Nero
2013-2014

HANDLER
With Noah Plotkin, Packy Lundholm, Kevin Ford and T.J. Travelbee
2013-2014


ARTWORK

PAINTING / DRAWING, COLLAGE & PHOTOGRAPHY
Geoff Shell
2002-2009