Biography

Educators are innovators.

Geoff infuses creative tasks with expertise, dedication and insight to deliver on every unique vision.

Geoff Shell is a multifaceted artist and entrepreneur who is the lead designer and principal of MODAL MEDIA GROUP – a branding, web design and video production agency located in San Marcos, California.

If you are looking to grow your audience and craft a more deliberate online presence for yourself, brand or business, Geoff will singlehandedly design and deliver the perfect solution utilizing a holistic approach to branding, organic social media growth and niche marketing inspired by everything he has learned over the span of his artistic career. He doesn't just build websites. He empowers people and teaches them how to grow their audience.

As GEOFF SHELL MUSIC, Geoff has taught and mentored dozens of private music students, specializing in piano, bass and guitar lessons with the specialty of incorporating student requests on a whim and teaching by ear. Geoff has also worked as a film composer, played and recorded with dozens of Chicago-area bands and artists, worked as a sound designer, composed and arranged various concert music and has composed a full-length musical (CLARA AND THE BEEF) about Clara Peller, the "Where's The Beef?" lady made famous from the 1984 Wendy's TV commercial.

Behind the camera, Geoff has had the fortune and honor to have shot multiple long form documentary interview pieces for some very distinguished professionals in later stages of life as GEOFF SHELL PRODUCTIONS. Preserving a lifetime of stories and insight, Geoff applies his YouTube marketing skills to the publishing side of videos, helps his clients deeply tag and inventory their stories into multiple segments strung together in playlist form and Geoff then implements all of this into a living website archive of stories and achievements that lives well beyond our years. It was with great privilege Geoff was able to work and preserve invaluable content for the very distinguished Marlene Necheles, Allan Cox and Roslyn Alexander. May their memories be for a blessing.

Geoff is also the artist and creative director behind RAD UNIVERSE – a retro 80s / 90s inspired brand and pseudonym under which Geoff operates as a synthwave music producer and video content producer/editor. He earned his first million views on YouTube organically from mostly "borrowed" content by creatively archiving retro TV commercials and other found footage from the VHS-era of his youth over time. This helped create the initial aesthetic for the brand and has since allowed the channel to grow into a platform for Geoff's storytelling, video remixes, music videos and original synthwave music on a channel with a growing fan base and now over two and a half million views strong.